Friday, 11 February 2011

How did you attract/address your audience?

I aimed to design my magazine as the target audience would speak in the language, to attract the styles and contents of the genre of music they like plus the content and be associated with it. What latest bands are back and what exclusive story there is every week of the music and style they have in there day to day lifestyle. The title ‘OneView’ attract the audience perfect because it is your view on; OneView showing only your opinion and that is all the magazine cares about with OneView quiz’s and how well do you know OneView on the content page. The unique selling point of the magazine and the subjective gaze is the front cover showing it’s a special edition and only has one exclusive story which will be heard about all week which is the breakup of ‘The Anglicans’. The direct address to the target audience is shown with certain size of the text on all three of the pages with pull-lines on the double page spread with how the band broke up. The style of magazine isn’t like a pop magazine and does not associate loud and bright colours. The front cover of ‘OneView’ is not hectic or busy and is laid out stylishly and spread out so you can read each bit clearly. Other magazines similar to mine show the masthead (magazine name) at the top clearly showing what it’s called and the genre of music it is. The main image is a close-up of a star connoting that is the focal point of the front cover and the same image is relating to an exclusive story inside. There are a few cover lines showing what is inside, with the band/star in red text and in black text what they’re doing for example Mumford and sons touring in red and underneath in black saying there touring in USA.

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