Friday, 11 February 2011
Who would be the audience for your media product?
My target audience for ‘OneView’ (my music magazine title) is for the age range of 16 to 30 year olds. My ‘OneView’ reader profile shows my typical and specific reader of my magazine showing what fashion they like (adidas originals and brogues), sport, what latest technology they use, alcohol, television programmes they watch e.g. Skins. Basically what their lifestyle is in the magazine. My Music Magazine 'OneView'; 'don’t look at the future, look now’. This is the slogan for my magazine, saying spend what you want now and don't look to the future until it comes. My target audience go to gigs, festivals, love there fashion, style, individual aspect and the perfect teen life. My mood board shows colour and style that my target audience (16-30) would like plus what TV programmes, music, clothes and drink they would have or like. Reader Profile expectations of 'OneView'; the weekly reader spends at least £500 on clothes per year (Adidas, vans, brogues, denim and chinos). It's worth paying for extra quality goods, 70% of readers agree hopefully would agree with that. 95% estimate uses the internet (online shopping, gig tickets). The specific reader goes out on average once a week i.e. Friday or Saturday nights out or down the pub on a week day (jager bombs, cider). 75% of the readers are males and 25% females. On average 76% can drive. 96% of readers watch 3 hours’ worth of TV daily. 9/10 owns an mp3 or iPod. All of these are predictions and expectations for the future.
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